It’s way too easy to launch an initiative supporting women. It’s a lot harder to fess up to whether they worked, which is maybe why no-one does. Applause should be linked to results, not empty platitudes. — Another Monday morning, another big announcement by a big company launching their program to champion women in the workforce. It’s a story we hear often but it is no longer inspiring. It’s annoying.

Rarely done well, how to nail the crucial messaging of how you will win. The way most startups talk about competitors in their pitch decks is underwhelming. It has become a bit of a box-ticking exercise that doesn’t add any real value to the story. …

Knowing that sexual assault happens is terrifying. Over the last few weeks I have become obsessed with reading and watching everything associated with the alleged rape of Brittany Higgins and the brave, honest work she, Grace Tame and many others are doing. I can’t thank them enough. As for so many women, it has raised issues from…

Governments spend billions of dollars every year delivering a range of services to their citizens. Health, education, law and order, parks and recreation; their reach is extensive. They are under constant public scrutiny to provide effective services at an affordable cost, which is something the ingenuity and tech from the…

In times of crisis we immediately go into self-preservation mode. We want to keep ourselves and our families safe. We create mental lists of everything we need to do to make that happen and start ticking them off. If we are bunkering down we need good internet speed, lots of…

How to overcome the bias that’s stopping you from identifying incredible female talent Confidence is a funny thing. And it’s everything. Studies show that confident people have the greatest social equity and enjoy the most success. Studies also show that many extremely competent women lack this career-enhancing air of confidence. …

I am well into double figures for the number of accelerator programs I’ve been involved with over the last few years. My approach is to coach startups every week throughout the 3 month programs so I get to know the founders pretty well. I get really engrossed in their businesses…

The money they offer and the equity they take is only half the story. Accelerators are different in lots of ways. Here’s a breakdown of the main ones to help you make the right decision for your startup. It’s really hard to tell just by looking at their glossy websites…

These days we make up our own minds about things. We don’t respond to flashy advertising campaigns the way we used to. We don’t like them. Occasionally an ad gets past our blocking radar and some of the messaging sinks in, but mostly we try to ignore everything. The advertising…